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Verizon recently announced the March launch of a pay-per-click product for sale from their SuperPages site. Curious about the PPC newcomer, I…
Before You Begin: Determine what marketing information prospects need Brainstorm all information you have available for your customers/clients. Consider the value a customer may find in the information you plan to provide and determine the information's worthiness. Not all information is really worthy of passing on to the customer/client. The "rule of thumb" here is to provide the top three to five most important pieces…
You've probably heard the saying, "work smarter, not harder!" -- well, there's truth in that saying and you can use it to increase the profits from your website:
I live in the snow belt of Rhode Island, USA. No, it's not Siberia but so far this year we've received our share of heavy snow. Which leads me to today's marketing tip...
One of the many questions readers have submitted is: Q: "I have one list that is comprised of people from a lead company. In view of the spam laws, can I market to these people or not?"
It's been three and a half years since my brother and I first launched our web design business in 2000. I admit that we were pretty primitive back then, and it's a bit scary to go back and look at the very first sites I created.
