Has Website Promotion Gone Local?

I live in the snow belt of Rhode Island, USA. No, it's not Siberia but so far this year we've received our share of heavy snow. Which leads me to today's marketing tip...

How To Handle Leads Safely

One of the many questions readers have submitted is: Q: "I have one list that is comprised of people from a lead company. In view of the spam laws, can I market to these people or not?"

Top 7 Things I Wish I’d Known About Web Design

It's been three and a half years since my brother and I first launched our web design business in 2000. I admit that we were pretty primitive back then, and it's a bit scary to go back and look at the very first sites I created.

Save Your Breath: How to Sell in Trade Shows Without Pitching

You stand there, in front of your great presentation material, wearing just the right suit or logo shirt, handing out some gimmick with your company name on it, wearing just the right smile or look of professionalism. You might even have a fishbowl at the table - or some type of contest material - to collect business cards of passers by for later use in…

26 tips to Prevent “Stuckitis” on Your Site

"Stuckitis," for those unfamiliar with the term, refers to the condition of being "stuck." That's the condition that results when visitors encounter difficulties on your site or lack enough information to move ahead with their purchase.