What Is Search Engine Optimization?
What is it about the phrase “search engine optimization” that makes people go crazy? Is it because the phrase itself doesn’t really make sense? As Bob Massa from SearchKing is fond of saying, we don’t optimize search engines, we optimize Web pages. So perhaps that’s part of the reason why people have a hard time agreeing on what SEO actually is.
CSS Template Layout – part 1 of 3
Having been asked by several readers, I have decided to create this easy to understand tutorial on creating web pages with CSS. I will not be able to expose to you everything there is about CSS in this tutorial, but I will be able to give you enough to create a nice looking page. After completing this tutorial you should have enough to explore CSS and web page design even further.
Mini Site or Content-based Web Site?
Are you in a dilemma whether to create a mini site or a content-based web site for your new product or service? The purpose of creating a web site should be to attract visitors and convert them to paying customers. Is a mini site with a few pages enough to do this or should you spend more time and create a content-based web site which contains many pages?
How To Prosper In The New Google
Fortunately for SEO Fast Start readers, the key strategies for succeeding on the “new” Google are pretty much the same as they were with the “old” Google. Unfortunately, a lot of folks have taken short cuts – for these folks, and for anyone else out there who isn’t familiar with the “fast start” strategy, here’s a quick rundown of the important steps you need to take.
Google Rumors That Need To Be Stopped
There are a lot of theories and rumors floating around. Most of them involve some sort of “filter” or penalty being applied to certain types of sites. Filtering out extreme spam is nothing new for Google. Among other things, they’ve been trying to catch hidden text for several months. I just don’t see how a filter, or any combination of filters and penalties, could explain the current search results.
Using J2EE to Drive J2ME Applications
Wireless technology is evolving at a rapid pace. There is a lot of talk about mobile and wireless computing and there is also a fair amount of hype. However, the one thing that is conspicuously absent from much of these discussions on mobile and wireless computing is a discussion on what these devices are connecting to. The fact is, most of the value, in terms of content and capabilities of the device, is a result of interacting with a server of some type. This is true whether we are talking about microbrowsers such as WAP and iMode, J2ME clients, or short message service (SMS) and email. Behind the scenes these devices are interacting with services that reside somewhere on a network. These services handle much of the complex details of the features offered by wireless devices. Although there are complexities that the mobile device must deal with, a well-designed wireless architecture delegates as much complexity as possible to the server. This is desirable because servers have more processing capabilities and do not have the power restrictions of mobile devices (i.e., servers don’t run on batteries that are worn down by the CPU). This article examines wireless computing from the server’s perspective. First, the problems of wireless computing or the public Internet are discussed. Then various models that help address these problems are provided.
Is Google’s Adsense Nonsense?
Contextual Ad Wars: Google vs. Overture
Give Your Employees a Break Today: Are You a McJob Manager?
What’s a McJob?
Judging by McDonald’s response to one of the 10,000 additions to Merriam-Webster’s Collegiate Dictionary, managers now have a new yardstick by which they can determine if their employees will honestly say “i’m lovin’ it”(sic) or not, with regard to employment satisfaction.
Google Goes Topical: The Smoking Gun
Uncovering The New Algorithm
There have been all sorts of theories put forward about Google’s new algorithm. What I present here, as far as I can tell, fits the facts at hand. You are welcome to disagree with me.
Major Changes At Google
This journey started on November 16, 2003…
The fourth edition of “Search Engine Optimization Fast Start” (a.k.a. SEO Fast Start) had just gone through the final proofreading and editing stages, and I was writing the email to notify my readers of its availability, when my phone rang with a little bit of breaking news. Google had suddenly started acting “crazy,” according to the caller.