Are Marketers Chasing Rainbows?

In a recent article, Andrew Ehrenberg writes that "many goals in marketing are unrealistic" and "doomed to failure from the start." His comments appeared in a piece titled "Marketing: Are You Really a Realist?" in Strategy+Business, the newsletter from Booz Allen Hamilton, the global management and technology firm.

The Local Search Update

Duncan Parry recently examined the development of local search and its likely impact on PPC advertisers. Now he looks at recent developments in local search.