Positioning
Explaining What You Do in 15 Seconds
You're in the elevator and your friend John introduces you to Barbara who is the CEO of one of the companies you'd…
Part of the
network
network
Why Google is Such a Great Brand
Google has clarity and focus. Google knows that great brands serve a purpose. They are useful. Google genuinely believes in the motto: the searcher is king. It demonstrates that you can put the customer first and make a profit. Google keeps it simple and wins.
The Future of Paid Search Advertising
The future is looking bright for the paid search advertising industry.
Being a Proactive SEO
Search Engine Optimization, or replace last word with Marketing, Ranking, Positioning, or Promotion. Also known as (in varying degrees) as Web Marketing, Online Marketing, Internet Marketing, and/or eMarketing is a process by which the end goal is to generate "more exposure" so that as one example: the website owner can develop more sales.
Are Marketers Chasing Rainbows?
In a recent article, Andrew Ehrenberg writes that "many goals in marketing are unrealistic" and "doomed to failure from the start." His comments appeared in a piece titled "Marketing: Are You Really a Realist?" in Strategy+Business, the newsletter from Booz Allen Hamilton, the global management and technology firm.
Lead Generation: What is it Worth?
Sales has become an ideology with the following obvious facts denied (in service of the status quo):
