Archive
How Much is Your Sales Approach Costing You?
Succeeding with any online business can be as easy or difficult as you make it.
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Being a Proactive SEO
Search Engine Optimization, or replace last word with Marketing, Ranking, Positioning, or Promotion. Also known as (in varying degrees) as Web Marketing, Online Marketing, Internet Marketing, and/or eMarketing is a process by which the end goal is to generate "more exposure" so that as one example: the website owner can develop more sales.
Are Marketers Chasing Rainbows?
In a recent article, Andrew Ehrenberg writes that "many goals in marketing are unrealistic" and "doomed to failure from the start." His comments appeared in a piece titled "Marketing: Are You Really a Realist?" in Strategy+Business, the newsletter from Booz Allen Hamilton, the global management and technology firm.
Lead Generation: What is it Worth?
Sales has become an ideology with the following obvious facts denied (in service of the status quo):
Will China Be Googles New Fortune Cookie?
Does the Far East hold good fortune for Google? The king of all search engines is about to find out.
False: The The “Google Dumping DMOZ?” Rumor
Is Google planning to drop the DMOZ directory? This search-shattering rumor came to my attention yesterday in this post from Minstrel, one of our moderators in WebProWorld.
