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Last week, YouTube made some changes to its home page, by altering the names of some video sections. YouTube Product Marketing Manager…
This week YouTube launched a call-to-action feature for its non-profit partners, allowing them to include in-video clickable ads leading to their web sites. Apparently they are quite effective, because in one day, one of the partners raised $10,000 using one. Of course it probably helps that the video was featured on YouTube's home page. The video can be seen here:
Here's a bit of bad news for anyone using AdSense video units: there simply aren't enough of you, and as a result, Google plans to stop pursuing the monetization option. The company's left individuals about one month to land on another strategy.
Google is reportedly readying a service that will allow advertisers to distribute ads across not only television through Google TV Ads, but through YouTube as well. According to the Wall Street Journal, the service is called Google TV Ads Online, and will be launched within the next several months.
Google has conducted a study looking at how paid search affects TV viewing habits. The results are pretty interesting. Adam Stewart, Google's Industry Director for Media & Entertainment tells Webproworld that the research confirms that paid search is an effective way to build traffic for a network's website and, as a result, increase viewership for content like online video.
A study sponsored by Dailymotion, eBay, Skype, and Google and YouTube of European Internet users showed that 91 percent expect their ISPs not to block or limit their Internet service and that all legitimate websites and applications receive similar treatment.
