Analysis Of Yahoo’s New Algorithm

In an article from eWeek that he published in his blog, Andy Beal said that 15 people from his company spent the majority of Tuesday analyzing Yahoo's results.

Optimizing For The New Yahoo

Well, it's official. Yahoo's now deploying their new algorithmic search technology and you'll see it rolling out across their network in the next couple of weeks. (Good timing for the Search Engine Strategies Conference, eh? Yahoo's sure to be the big buzz now.) The only question now is how do you optimize your site for the new Yahoo?

How to Use PR in a Marketing-for-Leads Program

The public relations (PR) discipline covers a vast array of activities-everything from ribbon-cutting ceremonies to crisis communication. Some of these activities are geared to creating qualified sales leads, and those can play an important role in your marketing-for-leads program.