How to Use PR in a Marketing-for-Leads Program

The public relations (PR) discipline covers a vast array of activities-everything from ribbon-cutting ceremonies to crisis communication. Some of these activities are geared to creating qualified sales leads, and those can play an important role in your marketing-for-leads program.

The Nuts and Bolts of Information Security Part 3 : Design Considerations

PROTECT YOURSELF In part 2 of this 4 part article on information security, the CISP policy (Cardholder Information Security Policy) being mandated by financial acquiring networks was covered. These mandates were mainly about protecting the credit cardholder and the acquiring merchant bank from having vital information fall into the wrong hands.

Links Are All About Reputation: An Interview with Mike Grehan

Linking is a hot topic these days -- anyone with a Website and an interest in search engine traffic knows that you have to get some good incoming links in order to be found in the search engines. However, most people are a little lost when it comes to landing them.