Keyword Selection Strategy

Keyword selection is one of the first steps in implementing a search engine optimization strategy. It goes without saying that if you select and optimize for the wrong keywords, your overall optimization campaign is worthless. In this article we will cover the keyword selection process, tools available to assist you in selecting the right keywords, and how best to place keywords throughout your site.

Flash Web Design: Pros and Cons

Flash is a powerful web technology that achieves a high level of visual impact from the graphical point of view. Unfortunately, it is widely misused in web design. There are still many problems with Flash, especially related to usability and search engine behaviour; we need to thoroughly understand what those problems are before we decide to use Flash for our site.

Opportunity Will Knock, If It Can Find the Door

Is your home office a spare room full of whatever doesn't fit anywhere else? Does your daily commute end with winding your way through a corporate maze to your own crowded cubicle? Do you sit down at your desk and push piles of papers aside to create a little workspace?