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A passionate debate is currently raging in the Copywriters Forum about long versus short copy. (If you haven't joined, do so. Click…
A website is now a necessary proof of credibility for any company. It must be visible so that potential customers can find it on the Internet. When they find it, it should easily provide the information they need to confirm the company as a potential supplier.
The Internet has changed the whole nature of markets. The purchaser is now in the driving seat. He or she can get a mass of information on available products without revealing who they are to potential sellers. This changed world has been described in previous newsletters. In theory, it all sounds fine. In practice, it's not turning out that way.
I had a call this week from a client who needed a file restored from backup. I had set them up with DVD-RAM and a Supertar a year ago, and had labeled five cartridges with Mon, Tues, etc. I know that (or thought I knew) they followed this rotation for a while, because I had used the previous day's backup to restore files for them…
A synopsis of Philippa Gamse's Presentation to the National Speakers Association, Washington DC chapter on Saturday, January 10, 2004
Andy Beal reported recently that Tim Mayer of Yahoo confirmed that Yahoo's using a search technology that is not actually Inktomi.
