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27 Quick Tips To Top Search Engine Rankings
In this article I show you how to improve your search engine rankings using 27 quick search engine optimization tips.
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Middleware is Dead. Long Live Shared Services.
IT is continually and increasingly being pressured from the business world to justify the value it brings to the company given the huge investments it absorbs. Quite rightly so, and thankfully we are moving into a new era of how we think about technology systems, moving away from duplicating data and platforms to both cause the need for EAI and the problems and costs associated…
Live on the Scene at DMA
This is a time of enormous change in American advertising, says David Verklin, Chief Executive Officer, Carat North America.
Does Your Copy Have Personality?
Some people like hypey copy, while others prefer cold copy. Some people like short copy, while others prefer long. Some people drama, stories and testimonials. Others data, statistics and facts.
Why Some Ads Fail Miserably While Others Succeed Wonderfully
The voice on the other end of the phone was tense and impatient. It was a prospective client calling. After we introduced ourselves, he got right to the point: "Our advertising isn't working and we need some help."
Your Website May Reveal More Than You Really Want Customers To See
What do customers or potential customers think about your company. Do they ever see your company facilities? Have they received some of your company literature? Or is it based on meeting you or one of your representatives personally?
