Does Your Copy Have Personality?

Some people like hypey copy, while others prefer cold copy. Some people like short copy, while others prefer long. Some people drama, stories and testimonials. Others data, statistics and facts.

Yahoo! Vs. Google: Algorithm Standoff

Studying the relationship between keyword density and your search ranking for those keywords can reveal interesting clues about how to write search engine friendly copy. Many SEOs believe this type of study, however, is a waste of time, as analysis typically reveals that our natural keyword densities are in line with what ranks well on Google.

Incidence Response Programme

As the reliance of businesses on their information assets continue to grow so will the number of computer/security incidents. In the protection of their informational assets, most business's will perform the following functions: