Google Introduces Rich Media/Video Ad Templates

Google has introduced some new templates for rich media and video in the AdWords Display Ad Builder. Advertisers using the platform should take notice to these if they are looking to get consumers more engaged with their ads. Google provides a step-by-step walkthrough of how to use the templates in the following clip:

Apple’s Wozniak Turns to Social Media for Dancing with Stars Support

Update 2: Woz is done. His efforts may have kept him around longer than he would have made it otherwise, but in the end, he just didn't make it. Update: Woz has survived another round of Dancing with the Stars for all of you who want to stay up to date without having to watch the show. Original article: Apple co-founder Steve Wozniak appeared on Dancing with…

Alaskan Politician Outs Anonymous Blogger

There are lots of politicians out there who aren’t thrilled with the anonymous free speech the Internet offers. If they don’t know the blogger’s name, they don’t know who to be mad at. One Alaskan political blogger got so under a representative’s skin the representative spent months trying to find and disclose her identity. You know, because apparently there’s nothing else to do in the…

Writing For Conversions – Testing New Content

Our exploration of utilizing content to increase conversion rates began with analyzing statistics to uncover opportunities for improvement, followed by how to create and implement good content to compel visitors to take action. The natural next step is testing.