Keep ’em Focused with Mini-Sites

This is a copy of an email I recently sent to a customer of mine. The customer's website had been online for two weeks and he was concerned that he still hadn't made any sales...

The Future of Free Search Engine Publicity

For years, almost anyone involved with the promotion of their website, be it for commercial or other purposes, has come to either love, or hate, search engines. Whether it is Yahoo, Google, MSN, Ask Jeeves, or one of the literally thousands of smaller search engines and directories, website owners have known that by "optimizing" their site for search engines, they could hope to rise to…

Web Enhanced Recruiting: Integrating the Internet Into Your Staffing Process

The web can vastly expand an organization's ability to search for talent and present itself as an employer. The web has enabled us to put more company information and job information in the hands of job seekers. Just has job seekers want to present themselves in a favorable way towards employers, so do the companies.

Building a Brand Online

Customers don't necessarily recognize the differences between channels, noted Travelocity CEO and President Michelle Peluso.

The Google Toolbar & Search Engine Optimization

Like many other useful toolbars out there so is the Google Toolbar. I consider this toolbar a must have for any serious search engine optimizer and anyone who searches the internet on a regular basis. Here's why