Are You Paying Attention to your Most Profitable Customers?

Most of the small and home-based entrepreneurs we've interviewed attributed their online success to one thing: the quality of their customer service. They do not have deep pockets to advertise in national TV, or the resources to create a massive publicity campaign. Some don't even advertise at all. Yet their online businesses have been successful, and it is due to one major factor: satisfied repeat…

Real Estate Agents – 7 Deadly Internet Sins to Give Up For Lent

It's Ash Wednesday and as I sit here hung-over on Paszki's I decided to give a few of my recommendations on what to give up for Lent. Even if your not Catholic, I believe that you would agree that there are some deadly internet marketing sins that we could all do without. So, if you are a real estate professional, take out your highlighter and…

Images on Web Sites: When Should They be Used?

Images are used on web and intranet sites for many reasons: branding, highlighting, navigation, providing supplementary information, division, humour etc. Images consume more space than text, however, and thus take a longer time to download.