Ecommerce for the Smaller Business

The amount of people in the UK starting up their own business has soared over the past year, with Britain now second only to the USA in terms of entrepreneurship among industrialised countries.

3 min read Archive

Can This Tested Technique Improve Poor Web Lead Generation Rates?

Are you getting visitors to your Web site but not converting enough of them into qualified leads, customers or subscribers? This is a very common problem. The point of this article is to explain the benefits of adding an opt-in section to your Web site and show proof in the form of a measured experiment the Conversion Chronicles ran with for 3 months that the…

7 min read Archive

Make Your Content Easy to Read

One of the biggest mistakes you can make when creating a web site is to take large chunks of copy from your existing marketing materials (ads, brochures, sales letters etc.) and cut and paste them onto your web pages.

4 min read Archive