Writing For Conversions – Testing New Content

Our exploration of utilizing content to increase conversion rates began with analyzing statistics to uncover opportunities for improvement, followed by how to create and implement good content to compel visitors to take action. The natural next step is testing.

April Fools Virus Bigger Than March Madness

March Madness has been a very buzz-worthy topic over the last month or so, but as the NCAA tournament has gotten closer to its end, the buzz has faded consistently. A different topic has generated buzz however, and that is the Conficker computer virus that is supposed to hit the Internet on April 1st. According to Wikipedia:

Qwitter Enables Harassment 2.0

I can see it now, an email in my inbox reading: “Hey, why did you unfollow me? I happen to think I’m very interesting, thank you very much. Consider yourself unfollowed by me, too.” In the ever-evolving world of Twitter apps, we now have Qwitter, with the express purpose of “catching Twitter quitters.” The concept is very simple. You give Qwitter your Twitter username and…

Twitter Makes Online Reputation Management Easier

Late in the day yesterday, Twitter announced a change to the home page. The "replies" tab became the "@username" tab. Essentially, this makes Twitter even more useful for online reputation management than it was before.