network
Service-based businesses are fundamentally different to product-based businesses. Service providers experience different sales and marketing problems (or challenges), and often have more…
The phone rings. Good news... it's a potential client. You say, "Thanks for calling, I'll send you our brochure."
Submitting your website to the Search Engines today may seem like a futile task or at very least, a complete waste of time.
It was a warm, quiet winter afternoon as I walked along the beach. At the headland there was a typical collection of rock pools. Lots of pools, some with more water than others, and some surging with the tidal wash. As I looked more closely I noticed the inhabitants - a purple anemone or two on the sidewall, sea snails moving slowly along the crevices,…
Consumers' buying habits are changing. Technology and the ability to gather information in a nanosecond have created a level playing-field. Today's consumer is a much more informed consumer and a much more demanding one. He and she are tired of feeling like they have been "ripped off". They're less likely to be fooled by slick advertising campaigns that make unsubstantiated claims about the prowess of…
"Google AdSense has changed the affiliate industry."
