Know Your Niche

It was a warm, quiet winter afternoon as I walked along the beach. At the headland there was a typical collection of rock pools. Lots of pools, some with more water than others, and some surging with the tidal wash. As I looked more closely I noticed the inhabitants - a purple anemone or two on the sidewall, sea snails moving slowly along the crevices,…

Companies Must Redefine Their Sales Force

Consumers' buying habits are changing. Technology and the ability to gather information in a nanosecond have created a level playing-field. Today's consumer is a much more informed consumer and a much more demanding one. He and she are tired of feeling like they have been "ripped off". They're less likely to be fooled by slick advertising campaigns that make unsubstantiated claims about the prowess of…

Compensating for Your Entrepreneurial Style–or Lack of Style

I recently took an entrepreneurial quiz which evaluated my answers and informed me I would do best as a hired hand! So why am I a successful home business owner? Because I've learned to fill the holes in my entrepreneurial style, and compensate for my deficiencies.