Archive
Getting Past The Price
I've written previously about how to attract customers and how to manage the sales process. But one thorny issue keeps popping up…
Part of the
network
network
Where Great Marketing Starts
"I was thinking about advertising in this paper." "I'm just about to print this brochure, can you give me your comments." "We've done direct mail before, but we weren't happy with the response."
Do You Really Need a Brochure?
The phone rings. Good news... it's a potential client. You say, "Thanks for calling, I'll send you our brochure."
Considerations For a Pay-Per-Click Ad Campaign
Submitting your website to the Search Engines today may seem like a futile task or at very least, a complete waste of time.
Know Your Niche
It was a warm, quiet winter afternoon as I walked along the beach. At the headland there was a typical collection of rock pools. Lots of pools, some with more water than others, and some surging with the tidal wash. As I looked more closely I noticed the inhabitants - a purple anemone or two on the sidewall, sea snails moving slowly along the crevices,…
Companies Must Redefine Their Sales Force
Consumers' buying habits are changing. Technology and the ability to gather information in a nanosecond have created a level playing-field. Today's consumer is a much more informed consumer and a much more demanding one. He and she are tired of feeling like they have been "ripped off". They're less likely to be fooled by slick advertising campaigns that make unsubstantiated claims about the prowess of…
