Archive
Simple steps to leading better
A good leader has a great impact on the success and failure of a business project. Leadership is all about channelizing the…
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Human Resource Management : Whose Job is it? Your Company’s or Yours?
An M.B.A student from Australia recently asked me: "Is HRM (Human Resource Management) only practiced by top officials like CEO's and other policy makers of an organization, or is it - can it also be practiced by employees at some other level lower than upper management?" I thought it was a good question and very topical in light of what's happening in the corporate world…
Get Your Share of ‘Old’ Business.
Lets face it...winning new business is fun. Particularly in service firms where there is substantial personal involvement required to gain clients. But the jubilation of landing new accounts often leads to problems.
The Biggest Marketing Problem
Can you guess what it is? - It's not having too much competition. - It's not about money (or the lack thereof). - And it's not about finding more clients.
Getting Past The Price
I've written previously about how to attract customers and how to manage the sales process. But one thorny issue keeps popping up for my clients what should they do when a potential customer asks "How much will it cost?" as one of their opening lines.
8 Ways to Boost Service Business Revenues
Service-based businesses are fundamentally different to product-based businesses. Service providers experience different sales and marketing problems (or challenges), and often have more complex relationships with clients.
