Archive
Why B2B Marketing Should be Subtle
Subtle adj. Showing or making, or capable of showing or making, fine distinctions of meaning.
Part of the
network
network
Who’s Driving Your Product?
A colleague of mine is in a difficult situation - or so he thinks! He and a partner have developed a CD-based learning aid to be used in tertiary education institutions. They both have inside knowledge of what students require, they are well qualified in their field, and they know how to produce the product. So what's the problem?
Should You be Advertising Your Services?
You offer a reliable, quality service. You know that if more people knew what you can do, you'd increase sales. So you advertise in the most likely media for potential clients to read about you. But there's no response. Why?
Human Resource Management : Whose Job is it? Your Company’s or Yours?
An M.B.A student from Australia recently asked me: "Is HRM (Human Resource Management) only practiced by top officials like CEO's and other policy makers of an organization, or is it - can it also be practiced by employees at some other level lower than upper management?" I thought it was a good question and very topical in light of what's happening in the corporate world…
Get Your Share of ‘Old’ Business.
Lets face it...winning new business is fun. Particularly in service firms where there is substantial personal involvement required to gain clients. But the jubilation of landing new accounts often leads to problems.
The Biggest Marketing Problem
Can you guess what it is? - It's not having too much competition. - It's not about money (or the lack thereof). - And it's not about finding more clients.
