Archive
The Biggest Marketing Problem
Can you guess what it is? - It's not having too much competition. - It's not about money (or the lack thereof).…
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Dont Just Make a Sale
No business can survive without the lifeblood of profitable sales pulsing through it.
Where Great Marketing Starts
"I was thinking about advertising in this paper." "I'm just about to print this brochure, can you give me your comments." "We've done direct mail before, but we weren't happy with the response."
Do You Really Need a Brochure?
The phone rings. Good news... it's a potential client. You say, "Thanks for calling, I'll send you our brochure."
Considerations For a Pay-Per-Click Ad Campaign
Submitting your website to the Search Engines today may seem like a futile task or at very least, a complete waste of time.
Know Your Niche
It was a warm, quiet winter afternoon as I walked along the beach. At the headland there was a typical collection of rock pools. Lots of pools, some with more water than others, and some surging with the tidal wash. As I looked more closely I noticed the inhabitants - a purple anemone or two on the sidewall, sea snails moving slowly along the crevices,…
