How to Spend Your Marketing Money

When it comes to spending money - particularly for marketing - many businesses are not sure what to do. In some situations there is a history of implementing certain marketing activities for specific reasons, in other cases a fresh start must be taken. At all times there is a need to make sure your marketing budget is being planned correctly and spent wisely.

The Top Ten Assumptions Managers Don’t Want to Make

Yes I admit it. I confess. I was once a control freak. I was a Micro-Manager! Confessions of a Reformed Control Freak - The Top Ten Assumptions Managers Don't Want to Make (the title of my soon to be published book) is the first of a two-part series designed to help first time managers gain some valuable insight into what it takes to be an…

Simple steps to leading better

A good leader has a great impact on the success and failure of a business project. Leadership is all about channelizing the skills and abilities of your subordinates towards the designated goal. A leader always encourages the team, keeps it focused on the main objective, nourishes individual talent, and gives due credit where it belongs.

How to Create a Site That Will Be Liked by People As Well As by Robots

Why would you want a site? Why indeed? The unceasing growth of the World Wide Web has resulted in an enormous number of sites, and new ones show up daily. Why would you want to create more? And what do you think about the widespread opinion that the Internet has been made for evil, and that people may get permanently lost there, breaking their connections…