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Selling. Cold calls, introductions, interviews, appointments, proposals, referrals, call cycles, building rapport, listening, asking for the order, overcoming objections, closing the sale,…
One of the greatest compliments I had ever received as a Manager was from an employee after I had disciplined her. It took her about 15 minutes after the fact before she realized what I had done. I was reminded of that situation the other day when a reader wrote me and asked me how to go about "calling attention to a person's mistakes indirectly."…
"I don't need to do any marketing". How many times have we heard this said? Often business operators feel they don't need to do any marketing because:
Without knowing it your business is being attacked. Sabotaged from the inside.
If there is one thing for certain that successful business people and organizations understand, it is the need for a good Return On Investment (ROI). They are looking for time well spent or, to make sure they receive real value for the money they spend. (After-all time is money). Productivity will always be the name of the game. Minimize the input, maximize the output.
When it comes to spending money - particularly for marketing - many businesses are not sure what to do. In some situations there is a history of implementing certain marketing activities for specific reasons, in other cases a fresh start must be taken. At all times there is a need to make sure your marketing budget is being planned correctly and spent wisely.
