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One of the difficulties in selling a service is that potential clients (we'll call them "prospects" here) often don't know whether they…
The shift in how search engines treat keywords is significant. They tend to ignore the keyword meta tag and rather look for keywords in the actual page content. This means that you need to figure out your keywords before you write any content. Then, you include them throughout your content, particularly in headings and summaries.
A lot of effort is put into getting new clients. We all know our client base will change. Previous clients can move to a new area, sell their business, close down, or change their priorities. So finding new business is always important - but so is keeping your previous clients. Here are nine ways to keep previous clients coming back for more!
Google AdSense representative Gokul Rajaram was put on the spot during last week's Webmasterworld PubConference in Orlando, Florida.
Note: Although this article discusses the HR function it applies equally to other corporate services.
One of the greatest compliments I had ever received as a Manager was from an employee after I had disciplined her. It took her about 15 minutes after the fact before she realized what I had done. I was reminded of that situation the other day when a reader wrote me and asked me how to go about "calling attention to a person's mistakes indirectly."…
