Smarter Marketing in a Slow Economy

More often than not, when times get tough marketing gets the bullet. In some cases where there has been an incorrect allocation of resources within a company this may be justified. But in most cases it is a mistake. Sometimes a very costly one!

How Can Search Engines Help You with Your Business?

The world wide network known as the Internet, is gradually becoming more and more similar to the physical space inhabited by human beings. Surely, you know (or knew some day) one or two 'nerds' who long ago settled in the Internetland, and now find there everything to serve their needs. They work and earn their living in the Internetland, find their newspapers, books, magazines, movies,…

How Behavioural Styles Affect Workplace Performance

If you were a tree, what kind of tree would you be? Or, if you were a colour, do you think you'd be red? Maybe blue, yellow or green? Weird questions? Not to Human Resources (HR) professionals. These are exactly the kinds of questions they might ask to determine the "type" of behavioural style you have as an employee.

Who Should Be Designing Corporate Websites?

Have you ever found yourself working with a client-supplied design for an interface or a design from their print/marketing company? Most companies do not realize the value of a properly designed website and will not always make the right choice in selecting the website designer. The next time you find yourself in this situation, remind them of some of the points outlined below.