Archive
13 Tips for Working Smarter, Not Harder
1) Aim for effectiveness, not neatness. Neatness as an end in itself can even be risky: Putting things away just to clear…
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What To Do With All Those Business Cards?
Get Rid of Those You Don't Need Everyone collects lots of business cards, and nobody really knows what to do with them.
Use Colored Tabs to Manage Project Folders
It's a challenge to keep track of everything you must discuss with co-workers involved in a project. Project folders are a good start, but each folder contains issues involving various people. You may have 4 issues, in 4 different project folders, to discuss with Sue. How can you remember them all when Sue phones?
Managing IT According to a Hierarchy of Needs
The recent article written by Nicholas Carr in Harvard Business Review, "IT Doesn't Matter," spurred a huge debate in the press, with analysts, and particularly in budget planning meetings between the CIO and CXO-level executives. In this article, Mr. Carr asserts that IT is a commodity and as such offers little competitive distinction and therefore no competitive advantage. As a result, Mr. Carr suggests that…
You Can’t Manage It If You Don’t Measure It!
Ask ten small business marketers the cost effectiveness of the various sales lead generation methods that they use and half will put on a guilty look and confess that they haven't taken the time to gather the information necessary to figure it out.
Will 2004 Mark the End of Googles Empire?
Survival of the fittest can easily be applied to the search engine industry.
