IT Certification and Career Trends for 2004

What are your IT Career and Certification expectations for year 2004? While certifications can give you an edge, going for just any certification doesn't help. What is your career focus? New or old activities, what is your focus? New does not always translate to good or wise. It makes sense to review and analyze trends that will affect your career in 2004.

Don’t Underestimate Search Advertising

During this week's Search Engine Strategies conference it was stated that search engine marketers currently make up 22% of the people buying online advertisements, often bidding on thousands of search terms with million dollar budgets.

Enterprise ROI selling

IT vendors have accepted the fact that closing deals today requires proving that their products deliver substantial value. But, with some budget relief in sight for 2004, vendors may be optimistic about the return of the happy days of pre-bubble selling -- and they could abandon their commitment to ROI-based selling programs.

How to Quantify Downtime

Quantifying the cost of downtime can help you gain funding for technologies that enhance performance and mitigate downtime risks. Yet most organizations have a difficult time calculating the losses associated with downtime because of its complexity.