Traffic Exchange Primer

Don’t Underestimate Search Advertising

During this week's Search Engine Strategies conference it was stated that search engine marketers currently make up 22% of the people buying online advertisements, often bidding on thousands of search terms with million dollar budgets.

Enterprise ROI selling

IT vendors have accepted the fact that closing deals today requires proving that their products deliver substantial value. But, with some budget relief in sight for 2004, vendors may be optimistic about the return of the happy days of pre-bubble selling -- and they could abandon their commitment to ROI-based selling programs.

How to Quantify Downtime

Quantifying the cost of downtime can help you gain funding for technologies that enhance performance and mitigate downtime risks. Yet most organizations have a difficult time calculating the losses associated with downtime because of its complexity.

Network Your Way to Success

To develop sustainable internal business, clients need to know about you, and they need to respect you. They need to view you as an integral part of their team. They need to believe you contribute to their success in achieving organization goals.