Yahoo! Talks BlackHat Optimization And Search As Media

I had lunch with Tim Mayer of Yahoo yesterday. I'd heard he was "looking for me," at PubCon one night in the hotel bar, and figured it was because we broke news on the SiteMatch product a little earlier than Yahoo would have liked. So I kind of avoided him after that.

How to Avoid the Marketing Blues With Your Offers

To attract more prospects and clients, you need what Taj Mahal calls "good bait" in his song the Fishin Blues. One of the biggest mistakes you can make, as a small business owner, is forgetting to use good bait in the form of your offers. Whether you use direct mail, a web site or media advertising to market your business, the success of your marketing…