The Shrinking Ad Dollar

CPR CPA CTR... what does it all mean? What it means is dollars "out" of your pocket instead of "in" to your pocket. Advertising dollars are gaining in value, meaning the regular advertiser now gets MORE for his dollar than he did a few years back.

If You Cant See It, They Wont Do It

Recently, while developing a customer service program, I asked my client to provide me with detailed descriptions of behaviors he wanted his team members to engage in. He called me back a short time later and told me that his department heads were having a difficult time with the assignment. They knew what the employees were doing wrong, but they couldn't put into words what…

How to Successfully Work From Home

Working from home can be a most effective way to be more productive! Today's open plan offices stop many people from getting their work done. The constant noise, phones ringing and colleagues interrupting can drive anyone to distraction! Many people would dramatically boost their productivity if they could spend some or all of their workday out of the main office and join the thousands of…

Blogs: A New Communication Tool or a Marketing Avenue?

We all know by now that the internet is the global communicator. We still haven't dreamed of all the ways we'll use it five years from now. But there are certainly indications that we're going to have to be vigilant in recognizing the difference between honest business practice and the misuse of the net.