Is This Business Viable?

Starting any small business is, for lack of a better term, a challenge. You can't just jump into it without plenty of thought and research. Running your business is a never-ending roller coaster of good days and bad; ups and downs; rewards and failures; all from which we learn.

The Shrinking Ad Dollar

CPR CPA CTR... what does it all mean? What it means is dollars "out" of your pocket instead of "in" to your pocket. Advertising dollars are gaining in value, meaning the regular advertiser now gets MORE for his dollar than he did a few years back.

If You Cant See It, They Wont Do It

Recently, while developing a customer service program, I asked my client to provide me with detailed descriptions of behaviors he wanted his team members to engage in. He called me back a short time later and told me that his department heads were having a difficult time with the assignment. They knew what the employees were doing wrong, but they couldn't put into words what…

How to Successfully Work From Home

Working from home can be a most effective way to be more productive! Today's open plan offices stop many people from getting their work done. The constant noise, phones ringing and colleagues interrupting can drive anyone to distraction! Many people would dramatically boost their productivity if they could spend some or all of their workday out of the main office and join the thousands of…