Two Steps to Improving Your Marketing Success

Since the human brain seems to be able to focus on only one thought at a time, it's difficult to evaluate an advertising idea from the perspective of both a marketer and a customer. That's why it's necessary to use a two-step process when developing highly effective ads, sales letters, web pages, and e-mails.

3 min read Demographics

Stress in the Workplace

Why are you so busy? Do you really have too much work? Is work so important to you that you'll sacrifice just about anything in your life to get the job done? Even if it's at the expense of your health and your relationships? Stress in the workplace can be caused by many factors, however from my experience I've found for many people it is…

4 min read Archive

When Bad Interviews Happen to Good Candidates

Going through the motions of a bad interview is like peeling back the layers of an onion. Sally learned this lesson the hard way, hands-on during an interview that should have been a piece of cake. Sally applied for a position that fit her qualifications perfectly. When she received an invitation to interview, Sally believed she was a shoo-in for the job. Feeling confident, she…

3 min read Companies

Downsizing in OrganisationsThe Real Truth

I've met and worked with many people in all sectors of the business world and found that the majority of managers and team leaders are spending too much of their time on basic administrative tasks. Tasks for which they have had no training in. In many instances people are stressed out with too many responsibilities due to ongoing restructuring and downsizing in their organisation.

4 min read Archive