Why “Free Agent Thinking” Is Good For Your Company

It's no secret! Day after day the news is riddled with companies who are moving operations to other countries or completely closing their doors. Those who remain must transform themselves to lean, mean, businesses with a constant eye on reducing costs.

Two Steps to Improving Your Marketing Success

Since the human brain seems to be able to focus on only one thought at a time, it's difficult to evaluate an advertising idea from the perspective of both a marketer and a customer. That's why it's necessary to use a two-step process when developing highly effective ads, sales letters, web pages, and e-mails.

Stress in the Workplace

Why are you so busy? Do you really have too much work? Is work so important to you that you'll sacrifice just about anything in your life to get the job done? Even if it's at the expense of your health and your relationships? Stress in the workplace can be caused by many factors, however from my experience I've found for many people it is…

When Bad Interviews Happen to Good Candidates

Going through the motions of a bad interview is like peeling back the layers of an onion. Sally learned this lesson the hard way, hands-on during an interview that should have been a piece of cake. Sally applied for a position that fit her qualifications perfectly. When she received an invitation to interview, Sally believed she was a shoo-in for the job. Feeling confident, she…