Search Engine Marketing Campaign Planning
The search engine marketing environment is undergoing enormous changes as the industry and the Internet mature.
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The search engine marketing environment is undergoing enormous changes as the industry and the Internet mature.
If you're an up and coming graphic/web designer just out of university, you'll know it's quite hard to break into the workforce. You have to contact employers one by one, spend your time traveling and lugging your portfolio to their offices. Well, things have changed, and for the better let me tell you. Now you can make your own on-line portfolio on the Internet, and…
Like so many other search engine optimization agents, we, too, have found all ranking checkers we tested, including the market leaders, to be highly inaccurate at times, though not consistently so, which of course only makes matters worse. And which is why we finally resorted to writing our own server based, customized solution.
Freshly launched new Google contender Wisenut has met with a good deal of preliminary applause: to date, the media buzz has focused on their lean-and-mean, no-frills interface, their huge database (approximately 1.5 billion webpages), and their highly relevant results. What no commentator we are aware of seems to have covered in a critical manner, however, is their peculiar "Sneak-a-Peek" function. When clicked, this opens a…
Following our overview of current paid search engine inclusion (PFI) programs, we will now take a closer look at the technical procedures involved, spidering activity, quality of service, etc. This first instalment deals with Inktomi and AltaVista, more will follow in a later article.
While all search engines use one form of caching or another to build their indices, some of them make a point of displaying cached web pages to their users. The commonly quoted pretext for this is that it offers searchers fast access to a page's content, making it easier to check out whether it's what they are really looking for in the first place. Of…