Write for Your Audience

Magazine and book publishers have always realized the necessity of keeping their target audiences in mind with every article, book or issue they produce. They're businesses, after all, and readers are their customers.

Yahoo Penalizing Affiliate Sites

From the WebMasterWorld forums comes word that Yahoo's cracking down on affiliate sites. The thread, six pages long at the time of this writing, includes snippets of letters from Yahoo to the forum members, many of whom have been banned.

How Does Your Business Grow?

A family member called us earlier this week. After a few minutes of general family gossip and the usual, he said, "Let me tell you why I really called."