Archive
Branding, Sloganizing and Search Engine Marketing
The descriptions search engines offer when displaying search results are generally retrieved from two sources:
Part of the
network
network
Online Advertising Sinks Into the Abyss!
Back in the ancient days of 1994 when Mark Andreesen and his band of hardy programmers were inventing a ground-breaking product/application/way of life called a browser, a dedicated group of entrepreneurs started publishing Netsurfer Digest a modern day "Hitchhikers Guide to the Galaxy" for the web. I subscribed to this wonderful newsletter and reference guide back in those heady days of yesteryear and have been…
Building a Revenue-producing Ebiz Brand
Building a revenue-producing online brand takes an investment in time, resources and viable partnerships! There is no shortcut to success - it takes plain old blood sweat and tears! If you listen to the Charlatans and digital snake oil types you'd think fortunes were being made by simply launching a web site and using a free search engine submissions service! This is far from the…
Choosing the Right Strategy for your Online Business: Pay for Inclusion vs Pay per Click
Back in the old days of the Internet - in 1993, - there were 284 locations on the entire World Wide Web. According to Bill Clinton, only 8 of them ended in .com or .net when he was sworn into office. As of January 1, 2003, there were 171,000,000 domain hosts in use. In 1995, the largest search engine database was Altavista, and it had…
How to Start a Successful Import Business Using the Internet
The Internet has opened up a whole new era of business opportunities. Falling trade barriers combining with easy access to trade information thanks to the Internet have created dramatic possibilities and sparked the growth of global online trade in virtually every area.
Search Trends: Creating A Google
The term "authority site" comes from a concept in "Hilltop: A Search Engine based on Expert Documents," an academic paper that some search optimizers speculate is a part of Google's algorithm.
