Search Trends: Creating A Google

The term "authority site" comes from a concept in "Hilltop: A Search Engine based on Expert Documents," an academic paper that some search optimizers speculate is a part of Google's algorithm.

Absolute Top Five Search Engine Marketing Myths Uncovered

It's no secret that Search Engine marketing can drive significant amounts of very qualified traffic to a web site as 85% of Internet users utilize search engines to find/research for goods and services. The problem for many companies is the difficulty they face sifting through conflicting information and hyperbole! Here is my top five list of myths that need to be run to ground.

Build Your Sites Link Value

Link Value is the perceived value another site will derive from linking to you. The more value they see, the more likely they will be to link.

Ten Basic Steps for Building a Click-ready Web Site

1) Assemble a web site development plan that is integrated with your overall marketing processes; the content should be consistent with offline materials, the graphics/images don't have to be identical with traditional media, but should be consistent with your overall branding, style guide, usage of colors etc.