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We’re not witnessing the death of newspapers or journalism, just the apathetic and bloody culling of evolution; those with sustainable business models…
If there’s ever been a time when email marketers need to be on the ball with their communication, it’s right now. Consumers are harder to part from their cash and the competition for sales is hotter than ever. However, dotMailer’s annual benchmark study, “Hitting the Mark”, shows that the overall email marketing performance of the U.K.’s leading retailers is actually down on last year.
Google recently launched some new templates for the AdWords Display Ad Builder. These templates cater to rich media and video ad content. The templates allow advertisers to highlight several different products in one ad, and send them each to different landing pages with unique URLs. If you're not familiar with the templates, watch the following clip:
Google introduced a new lab for Gmail today that improves the search feature. The new Search Autocomplete lab is basically like Google Suggest for your inbox. Start typing in the searchbox, and it gives you suggestions.
So what’s beyond social networking and microblogging? Some speculate it might URL-shortening, mostly because of sheer practicality. A new type of metrics URL-shortners offer also make them attractive topic, though nobody’s quite that sure just yet.
So much for the time, money, and compromises on censorship Google's committed in the region thus far. Plus its new music venture. An analyst said this morning that Google's Chinese arm won't do so well, anyway.
