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It's sad but true. Most Internet Marketers are struggling with poor response, and have no idea how to go about increasing the…
The text of your website can make or break your web business. While design is an important feature of any website, no sale can ever be made if the website contains no words, or worse, words which do not inspire action from the website visitor.
As a copywriter, I'd love to tell you that every site on the Web needs tons of copy. However, the simple truth is not all do. Many sites simply produce better sales when they use more graphics than words. Since search engines are hungry for words, you simply have to use copy if you plan to get ranked high. Quite a dilemma, isn't it?
The choice between static and dynamic when building software for the web is a critical one, and one that I think deserves in-depth discussion.
When you begin to write copy for any product or service, there are a few things you have to take into consideration. The first is always your target audience: who you'll be writing to. Finding out about the needs and wants of the audience members, their communication styles, their lifestyles, and a multitude of other elements are "musts" before writing one word of copy.
I see it almost every day. People who want to generate a press frenzy, but go about it in just the opposite way that they should.
