Value-Driven Intranet Design

Within most corporations, taking ownership of an intranet is an unglamorous, exhausting, and thankless job for a new intranet manager. Many corporate intranets lack thoughtful, focused, and disciplined design and are often extremely large and unwieldy. Fixing these intranets can seem an impossible and futile task.

Yahoo Web Rank Determined Algorithmically

Web Rank, Yahoo's unlaunched answer to Google's PageRank, is in beta testing with a "small group" of Yahoo "companions," Yahoo PR told me today. It's also in unofficial beta test among a large group of webmasters and web marketers.

Copywriting Tips for Sales-generating Brochures

Brochures have held an important place in marketing plans for longer than most of us can remember. There is no doubt that they have the ability to generate sales and increase revenues. Why then do so many of them fail?