How to Tell People What Else You Do on Your Website

People come to your website on a mission. They want to do something specific. They are tunnel readers. Telling them what else you do-without annoying them-is a major challenge. Doing it well is about relevance and context. It's about presenting the right content at the right time.

3 min read Archive

Kanoodle Interview: ClickFactor + Major Content Deal

Kanoodle, through ContextTarget, places contextually-relevant ads on participating content providers' websites. I spoke yesterday with Lance Podell, Kanoodle president, about their new ClickFactor system of determining ContextTarget relevance.

2 min read Archive

How to Grab Attention with Your Headlines

You've got just a few seconds to grab your prospects' attention, spark their interest and motivate them to keep reading whether they're looking at your web site, your letter or your brochure. Headlines are the first thing your prospects read. Four out of five people determine whether they keep reading to learn about your products and services on the basis of your headline.

4 min read Archive

Survey Says: Telecommuting Ranks High On Job Seekers List

It's tough to find employment in today's job market, especially if a person lacks a formal education or has minimal work experience. Still, even without such background deficits, attempts to find home-based employment may be fruitless at best, financially and emotionally draining at worst.

9 min read Archive

Writing Articles, Why? Marketing Articles, What For?

These are two very distinct questions that many just don't understand. Do you ask yourself; why should I write an article about selling toilet seats? Or, why should I waste my time? Nobody is going to read it. Or, you want me to pay money to distribute my article where? Writing articles is one of the most important aspects of any sales and marketing campaign,…

5 min read Archive