Archive
Twitter Would Say ‘No’ To $1 Billion
It looks like the biggest April Fool’s Joke was on all of us. Despite persistent rumors that Google was in talks to…
Part of the
network
network
Tap Tap Revenge Most Popular iPhone App
Tapulous' Tap Tap Revenge was the most popular iPhone application in the Apple App Store in February, with 32 percent of users installing the game, according to the comScore Apple App Store Report. "It's impressive that a game like Tapulous's Tap Tap Revenge can attract a higher penetration among Apple app users than apps for larger and more established brands," said Brian Jurutka, vice president,…
Online Ads Need to Be More Engaging
A study from McPheters & Company in co-operation with Condé Nast and CBS Vision found that magazines and TV ads are more effective than online ads. The study looked at 30-second TV ads, full-page 4-color magazine ads, and Internet banner ads in standard sizes. They used eye-tracking software to determine the circumstances for when online ads were actually seen by participants. Highlights of the study…
Hulu Improves Search Feature
Hulu announced some improvements to its search functionality today. For one, they have added some shortcuts to the autocomplete feature. Previously, the autocomplete suggestions would just take a user to the regular search results, but now, the shortcuts offer other options like going straight to the latest episode (for current shows), or the show page (for all shows).
Murdoch Says Newspapers Must Charge For Online Content
News Corp. chief executive Rupert Murdoch said on Thursday that newspapers must find a way to charge for online content to make up for declining ad revenue. "People are used to reading everything on the net for free, and that's going to have to change," Murdoch told attendees at the annual Cable Show event in Washington, D.C. Murdoch cited The New York Times as an…
Frugality Is Bad For You
What you need to know as a marketer and businessperson is that people generally aren’t rational creatures, and because of that it’s relatively simple to get them to give you their money. What you need to know as a rational, responsible human is that people are always scheming to get your money and you should make it harder for them to do it. Ah, conundrums.
