Archive
The Information Mafia Cometh
In light of the hysteria generated by the Associated Press’s plan to go after online news aggregators, Google is quick to point…
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Online Ads Need to Be More Engaging
A study from McPheters & Company in co-operation with Condé Nast and CBS Vision found that magazines and TV ads are more effective than online ads. The study looked at 30-second TV ads, full-page 4-color magazine ads, and Internet banner ads in standard sizes. They used eye-tracking software to determine the circumstances for when online ads were actually seen by participants. Highlights of the study…
Hulu Improves Search Feature
Hulu announced some improvements to its search functionality today. For one, they have added some shortcuts to the autocomplete feature. Previously, the autocomplete suggestions would just take a user to the regular search results, but now, the shortcuts offer other options like going straight to the latest episode (for current shows), or the show page (for all shows).
Murdoch Says Newspapers Must Charge For Online Content
News Corp. chief executive Rupert Murdoch said on Thursday that newspapers must find a way to charge for online content to make up for declining ad revenue. "People are used to reading everything on the net for free, and that's going to have to change," Murdoch told attendees at the annual Cable Show event in Washington, D.C. Murdoch cited The New York Times as an…
Frugality Is Bad For You
What you need to know as a marketer and businessperson is that people generally aren’t rational creatures, and because of that it’s relatively simple to get them to give you their money. What you need to know as a rational, responsible human is that people are always scheming to get your money and you should make it harder for them to do it. Ah, conundrums.
Google Helps Promote Indian Elections
India's 15th general election is fast approaching, and Google's determined to help anyone wanting to either participate in or monitor the event. The search giant launched the Google India Elections Centre in both English and Hindi to facilitate the spread of information.
