Giveaways to Win Them Over
People like stuff. Give people freebies and they'll love you forever. Just watch an infomercial: "Buy this new breakthrough in adhesive technology…
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People like stuff. Give people freebies and they'll love you forever. Just watch an infomercial: "Buy this new breakthrough in adhesive technology…
MapQuest called recently to talk about the new MapQuest Advantage API that they're licensing. Craig Barton, Director of Product Management for MapQuest Business Solutions, shared some interesting current uses of the MapQuest API, as well as a tanalizing glimpse into the future of maps and marketing.
New technologies arise every day in the Web world. Six years ago you would have been hard pressed to find anything other than text and images on a Web site. Now nearly every site has Java, Flash animations and a billion other bells and whistles. Unfortunately, These bits of eye candy often do more harm than good.
Wouldn't it be incredible to be able to consistently convert 3-5% of your visitors into eager buyers?
InfoSpace, an Internet search and directory company, announced on Friday that it would be acquiring rival Switchboard. The terms of the acquisition are for $160 million, with the deal expected to be complete by the end of 2004.
Your organization just received its 1 millionth membership, and you want to tell the world - or at least the other 999,999 members. Heck, this is a big deal! Few groups reach that size, but you beat the odds!