Archive
Three Ways to a Better Web Site
You have a Web site with bright red text on a bright green background that just jumps right out and slaps your…
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Selling Blue Elephants for Fun and Profit
AIDA. I hear it all the time. People trying to teach sales skills or ad copy. People that have watched one too many sales-based movies.
Getting Good Copy to the Web
Copy? You mean like Kinkos? What do I need to copy, and what does that have to do with Web sites?
Replacing the Rolodex
If your first reaction to that title is: "What's a Rolodex?" Then you might not need to read this article. (Although I would, of course, have to recommend staying anyway, you might still find the information helpful.)
Giveaways to Win Them Over
People like stuff. Give people freebies and they'll love you forever. Just watch an infomercial: "Buy this new breakthrough in adhesive technology and receive this free breath mint!" As ridiculous as it sounds, giving people free junk is a sure-fire way to make them buy your product. So just imagine what could happen if you give them the possibility of receiving something they actually need.
Are You Unknowingly Damaging Your Company?
Your company's credibility is on the line every time you present yourself to the public-and companies are damaging themselves without even knowing it.
