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As more and more small business are exploring opportunities on the World Wide Web, costs and operational expenses have become a big…
Many websites continue to have hard time to keep site visitors coming back and make sales. Turning site visitors into customers has become the biggest challenge for e-commerce websites that are run by small business owners. Several areas should be re-examined before implementing major promotions. It is crucial to understand following guidelines that work for most small business websites.
Let's see, you have just viewed the final version of your Web site, and it is absolutely perfect. The design is amazing, the speed at which each page loads makes you think you have a high-speed connection, and all the content you worked so hard to create is finally there, for all the world to see. So now what?
Assuming your business falls under what could be considered the "norm", you probably have a Web site. What is its primary function? Is it to sell products? Is it to promote your business? Or is it to offer information to your customers? Whatever its purpose, is your site paying back the money you spent on it? Meaning, are people using your Web site? I'll bet…
AIDA. I hear it all the time. People trying to teach sales skills or ad copy. People that have watched one too many sales-based movies.
Copy? You mean like Kinkos? What do I need to copy, and what does that have to do with Web sites?
