network
For over a year now, Yahoo has spent a lot of money acquiring assets that will allow them to grab market share…
As a young student I feared getting bad grades because I didn't want any bad marks on my "permanent record." Get an "F" in fifth-grade science and it goes in your record. Act up in Mrs. Brown's class? Yep, it's in your record too. Get caught using a swear word and it's not only in your permanent record but it goes right at the top!…
When we begin working online we have no idea how to get visitors to our website, let alone actually make a sale. We start to read everything we can get our hands on to learn as much as we can.
The one big advantage that small businesses (and especially home-based or sole-proprietorships) have over larger enterprises is the ability to show personality and friendliness to their customers and potential customers. Someone who is really involved and has a direct interest in the happiness of the customer brings something more to the bargain than does the employee of the faceless corporation.
As search engines fight for dominance, search result relevance has become a crucial battleground. Users want search engine returns that relate to the topic being searched.
As a rule, I try to launch marketing campaigns only after I have the tools in place to measure the results. After all, what's the point of spending the money unless you can determine how well it performed? The Internet has done it again - several companies have risen to the occasion and now, deliver results, right down to the keyword.
